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Our Story

Our Founder's Story

The story of ZIWI® Peak begins in Mount Maunganui in 2002 with our founder, Peter Mitchell. As a passionate free-range deer farmer, Peter supplied top quality meat to pet food companies around the world. But he was disappointed to discover his pure and natural raw ingredients were being blended with inexpensive carbohydrates, like grain and potato, to form less nutritious, highly processed kibble. A devoted pet guardian himself, Peter knew he could do better...

This sparked an idea. What if he could combine the nutrition of a raw diet, with the convenience of ready-serve dry food? And so began Peter’s two-year journey of trial and error in a small test kitchen, developing a completely new way to capture the health benefits of a raw diet, naturally. A ready-to-serve food with no fillers, binders, or artificial additives. It wasn’t easy, but driven by his love for his own two dogs, Peter never compromised – eventually creating what we proudly call ZIWI® Peak.To this day, nothing delights Peter more than knowing that the purest nutrition from New Zealand is helping to bring joy and peace of mind to pets and their guardians all over the world.

Our Founder's Story

The story of ZIWI® Peak begins in Mount Maunganui in 2002 with our founder, Peter Mitchell. As a passionate free-range deer farmer, Peter supplied top quality meat to pet food companies around the world. But he was disappointed to discover his pure and natural raw ingredients were being blended with inexpensive carbohydrates, like grain and potato, to form less nutritious, highly processed kibble. A devoted pet guardian himself, Peter knew he could do better...

This sparked an idea. What if he could combine the nutrition of a raw diet, with the convenience of ready-serve dry food? And so began Peter’s two-year journey of trial and error in a small test kitchen, developing a completely new way to capture the health benefits of a raw diet, naturally. A ready-to-serve food with no fillers, binders, or artificial additives. It wasn’t easy, but driven by his love for his own two dogs, Peter never compromised – eventually creating what we proudly call ZIWI® Peak.To this day, nothing delights Peter more than knowing that the purest nutrition from New Zealand is helping to bring joy and peace of mind to pets and their guardians all over the world.

Our Ethics

We’re all animal lovers here at team ZIWI®. And we believe that love and respect should extend beyond our pets to all animals, including those we farm and fish. We live by the Five Freedom Principles of animal welfare, and we only partner with farmers and fishermen who follow these strict, world-leading standards, too.

OUR FOOD PHILOSOPHY

Peak Nutrition

Our award-winning recipes are hand crafted in small batches in our family-owned kitchens. Each PeakPrey™ recipe is carefully designed to match the biological needs of your cat or dog, and loaded with ethical and sustainable raw meats from New Zealand.

Kaitiaki

Inspired by the Maori culture of New Zealand, we believe in being good Kaitiaki or guardians of the land, sea and its creatures - not just for today but for future generations.

Kaitiaki

Inspired by the Maori culture of New Zealand, we believe in being good Kaitiaki or guardians of the land, sea and its creatures - not just for today but for future generations.

Kinship

There’s nothing like the bond you have with your pet. Their safety, health and happiness is everything, and that’s what drives our passion for peak nutrition without compromise. This shared love for our pets forms a kinship that connects ZIWI lovers all over the world.

Taste Life in New Zealand

New Zealand leads the way when it comes to sustainable farming practices. In a world where everything is mass-produced at an ever more frantic pace, we pride ourselves on taking the time to do things right. Our farmers understand that if they look after their animals, their animals will look after them. Intensive, factory-style farming might be the norm in other countries, but here in New Zealand we believe nature knows best. This commitment to farming in harmony with nature will continue to set us apart.

A big part of who we
are is where we are

New Zealand’s mild climate and vast landscapes are ideal for year-round free-range farming, where animals happily graze on pasture 365 days a year. Our tiny island nation is surrounded by pristine ocean on all sides, so it’s little wonder our seafood comes from the world’s top-ranked fisheries.With all this natural goodness on our doorstep, it’s our privilege to share a taste of life in New Zealand with you – from our little corner of the world, to yours.

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