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ZIWI® PEAK ORIGINAL SERIES

Our new ZIWI® Peak Original Series packaging reflects our pure origins of New Zealand, with landscape imagery that wraps around pack, showcasing slices of our unique scenery.

FAQs:

Why did you change your air-dried recipes?

We are committed to innovation and our mission of providing Peak Nutrition Without Compromise. That commitment means that ZIWI is always seeking ways to further enrich our high-quality recipes. With our new enhancements to our Peak Originals Air-Dried recipes we have made slight alterations to increase organ and superfood inclusions and overall improvements to the food.

You won’t notice any major changes in our recipes – they all remain 96% meat, organs, and green-lipped mussels 100% sourced from New Zealand. We just included greater organ variety and the helpful addition of a natural binder so your pet can enjoy an even more diverse diet with less crumbing!

We are committed to innovation and our mission of providing Peak Nutrition Without Compromise. That commitment means that ZIWI is always seeking ways to further enrich our high-quality recipes.

With our new enhancements to our Peak Originals Air-Dried recipes we have made slight alterations to increase organ and superfood inclusions and overall improvements to the food.

You won’t notice any major changes in our recipes – they all remain 96% meat, organs, and green-lipped mussels 100% sourced from New Zealand. We just included greater organ variety and the helpful addition of a natural binder so your pet can enjoy an even more diverse diet with less crumbing!

What are the new ingredients?

The new ingredients you can expect to see in our air-dried recipes are Beef Spleen, Lamb Spleen, Beef Cartilage, Lamb Cartilage, Chicken Cartilage, Venison Cartilage, and Chicken Necks to the recipes pertaining to those proteins. We have also added Apple Pomace, Riboflavin, and Pyridoxine Hydrochloride.

Will my pet need to transition to the new recipes?

Because the recipe changes were minor, there is no need to transition from the old recipes to the new recipes.

To explore all frequently asked questions, please visit our Peak Refresh FAQ page below:

PEAK REFRESH FAQsPEAK REFRESH FAQs

NEW ZEALAND ETHICAL & SUSTAINABLE INGREDIENTS


The secret to every great recipe is our ingredients. Our red meats and poultry remain ethically raised under New Zealand's Freedom Principles, while our seafood comes from the world's top-ranked fisheries.

LEARN MOREMEET OUR FARMERSLEARN MOREMEET OUR FARMERS

KEY RECIPE ENHANCEMENTS


As part of our ongoing commitment to providing cats and dogs with peak nutrition without compromise, we have been making some recipe improvements.

Our ZIWI® Peak Original series continue to be pure, simple, and delicious recipes made with ethically and sustainably sourced New Zealand ingredients and gently prepared to lock in goodness and taste.

Ready serve raw alternative for dogs and cats, especially food sensitive or selective pets.

AIR-DRIED RECIPE ENHANCEMENTS

Beef and lamb spleen
increased palatability and variety.

Beef, lamb, chicken, and venison cartilage, and chicken necks
A good source of chondroitin and glucosamine for joint health.

Apple pomace
included at less than 1% to provide extra binding support and fiber for digestion.

You'll notice an increase in variety of nutrient-rich organs, with some recipes featuring meat and organs as the first 10 ingredients.

Up to 5% increase across all recipes. Most recipes now include 15-20% Z-BOOST® superfood blend. ZIWI® Peak Tripe & Lamb recipe features 45% Z-BOOST® superfood inclusions!

PROTEIN & FAT INCLUSIONS

We've refined the protein & fat percentages in our air-dried recipes to make it easier for pet guardians to rotate their recipes.

Beef, Lamb, Chicken
38% Protein | 30%

Fat Venison, Tripe & Lamb, and Mackerel & Lamb
44% Protein | 24% Fat

AIR-DRIED RECIPE ENHANCEMENTS

Beef and lamb spleen
increased palatability and variety.

Beef, lamb, chicken, and venison cartilage, and chicken necks
A good source of chondroitin and glucosamine for joint health.

Apple pomace
included at less than 1% to provide extra binding support and fiber for digestion.

You'll notice an increase in variety of nutrient-rich organs, with some recipes featuring meat and organs as the first 10 ingredients.

Up to 5% increase across all recipes. Most recipes now include 15-20% Z-BOOST® superfood blend. ZIWI® Peak Tripe & Lamb recipe features 45% Z-BOOST® superfood inclusions!

PROTEIN & FAT INCLUSIONS

We've refined the protein & fat percentages in our air-dried recipes to make it easier for pet guardians to rotate their recipes.

Beef, Lamb, Chicken
38% Protein | 30%

Fat Venison, Tripe & Lamb, and Mackerel & Lamb
44% Protein | 24% Fat

AIR-DRIED RECIPE ENHANCEMENTS

Beef and lamb spleen
increased palatability and variety.

Beef, lamb, chicken, and venison cartilage, and chicken necks
A good source of chondroitin and glucosamine for joint health.

Apple pomace
included at less than 1% to provide extra binding support and fiber for digestion.

You'll notice an increase in variety of nutrient-rich organs, with some recipes featuring meat and organs as the first 10 ingredients.

Up to 5% increase across all recipes. Most recipes now include 15-20% Z-BOOST® superfood blend. ZIWI® Peak Tripe & Lamb recipe features 45% Z-BOOST® superfood inclusions!

PROTEIN & FAT INCLUSIONS

We've refined the protein & fat percentages in our air-dried recipes to make it easier for pet guardians to rotate their recipes.

Beef, Lamb, Chicken
38% Protein | 30% Fat

Venison, Tripe & Lamb, and Mackerel & Lamb
44% Protein | 24% Fat

Up to 5% increase across all recipes. Most recipes now include 15-20% Z-BOOST® superfood blend. ZIWI® Peak Tripe & Lamb recipe features 45% Z-BOOST® superfood inclusions!

PROTEIN & FAT INCLUSIONS

We've refined the protein & fat percentages in our air-dried recipes to make it easier for pet guardians to rotate their recipes.

Beef, Lamb, Chicken
38% Protein | 30%

Venison, Tripe & Lamb, and Mackerel & Lamb
44% Protein | 24% Fat

As a small step of kindness to our planet, we are changing our feeding guidelines to align with standard US household measurements, so there's no more need to rely on our old plastic scoop!

Save your scoop for future use, as a small step of kindness to our planet. If you prefer, you can use a standard household measuring cup in its place. Be sure to check the correct feeding amount for your pet.

For questions on how to convert from plastic scoop to household measurements, please reach out to our customer care team at info@ziwipets.com!

CONTACT US

WE'RE MOVING FORWARD MORE SUSTAINABLY

As a small step of kindness to our planet, we are changing our feeding guidelines to align with standard US household measurements, so there's no more need to rely on our old plastic scoop!

Save your scoop for future use. If you prefer, you can use a standard household measuring cup in its place. Be sure to check the correct feeding amount for your pet.

For questions on how to convert from plastic scoop to household measurements, please reach out to our customer care team at info@ziwipets.com!

CONTACT US

WE'RE MOVING FORWARD MORE SUSTAINABLY


As a small step of kindness to our planet, we are changing our feeding guidelines to align with standard US household measurements, so there's no more need to rely on our old plastic scoop!

Save your scoop for future use. If you prefer, you can use a standard household measuring cup in its place. Be sure to check the correct feeding amount for your pet. For questions on how to convert from plastic scoop to household measurements, please reach out to our customer care team at info@ziwipets.com!

CONTACT USCONTACT US

WET CANNED RECIPES


Our canned recipes remain unchanged at this time. Our ZIWI® Peak Original series continue to be pure, simple, and delicious recipes made with ethically and sustainably sourced New Zealand ingredients and gently prepared to lock in goodness and taste.

WE'RE MOVING FORWARD MORE SUSTAINABLY


As a small step of kindness to our planet, we are changing our feeding guidelines to align with standard US household measurements, so there's no more need to rely on our old plastic scoop! Save your scoop for future use, as a small step of kindness to our planet.

If you prefer, you can use a standard household measuring cup in its place. Be sure to check the correct feeding amount for your pet. For questions on how to convert from plastic scoop to household measurements, please reach out to our customer care team at info@ziwipets.com!

CONTACT USCONTACT US

WET CANNED RECIPES


Our canned recipes remain unchanged at this time. Our ZIWI® Peak Original series continue to be pure, simple, and delicious recipes made with ethically and sustainably sourced New Zealand ingredients and gently prepared to lock in goodness and taste.

Ready serve raw nutrition for dogs and cats, especially food sensitive or selective pets.

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