ZIWI
MicrosoftTeams-image (126).png

Fresh look, improved recipes

Born out of the love for pets and their guardians, we've launched a fresh new look with improved recipes. Our ZIWI Peak® Original Series Recipes continue to be pure, simple, and deliciously made with ethically and sustainably sourced New Zealand ingredients.

  • FAQ

    Why did you change your air-dried recipes?

    ZIWI’s commitment to innovation and Peak Nutrition Without Compromise means that we are always seeking ways to further enrich our high-quality recipes. We have made slight alterations to increase organ and superfood inclusions, as well as the helpful addition of a natural binder. This means your pet can enjoy an even more diverse diet with less crumbing!

  • FAQ

    What are the new ingredients?

    The new ingredients you can expect to see in our air-dried recipes are Beef Spleen, Lamb Spleen, Beef Cartilage, Lamb Cartilage, Chicken Cartilage, Venison Cartilage, and Chicken Necks to the recipes pertaining to those proteins. We have also added Apple Pomace, Riboflavin, and Pyridoxine Hydrochloride.

  • FAQ

    Will my pet need to transition to the new recipes?

    Because the recipe changes were minor, there is no need to transition from the old recipes to the new recipes.

1 of 3

To explore all frequently asked questions, please visit our Peak Refresh FAQ page:

Key recipe enhancements

Our ZIWI Peak Original series continue to be pure, simple, and delicious recipes made with ethically and sustainably sourced New Zealand ingredients and gently prepared to lock in goodness and taste.

Ziwi 11_2022-92.jpg

What are the enhancements?

Ziwi 11_2022-92.jpg

What are the enhancements?

  • Increase in nutrient-rich organs with some recipes featuring meat and organs as the first 10 ingredients.

  • New varieties of organ inclusions.

  • Inclusion of apple pomace for improved appearance and less crumbing. Apple pomace is also a good source of fiber to promote digestive health.

  • Up to 5% superfoods increase in select recipes.

  • Ingredient name change: Dried Kelp -> Dried Organic Kelp.

  • Addition of Collagen, supporting healthy skin, bone development, and healthy joints for mobility.

Ethically and sustainably sourced ingredients from our home, New Zealand
East Cape Brian Goat Farmer 1.png
AdobeStock_305383154_Kahawai_1164x1600_copy_1_x330 1 (2).png
DSC04096_1_6a04ed3c-1db5-4492-a3c1-5b225b34ec73_x330 1.png
  • Our farms, farmers and fisheries

    The secret to every great recipe is our ingredients. Our red meats and poultry remain ethically raised under New Zealand's Freedom Principles, while our seafood comes from the world's top-ranked fisheries.

    Learn more

Air-dried recipe additions

Beef and lamb spleen
Increased palatability and variety.

Beef, lamb, chicken, and venison cartilage, and chicken necks
A good source of chondroitin and glucosamine for joint health.

Apple pomace
Included at less than 1% to provide extra binding support and fiber for digestion.

Product Family Edit 1 (1).png
  • PeakPrey® recipes

    You'll notice an increase in variety of nutrient-rich organs, with some recipes featuring meat and organs as the first 10 ingredients.

  • Z-BOOST® Superfoods

    Up to 5% increase across all recipes. Most recipes now include 15-20% Z-BOOST superfood blend. ZIWI Peak Tripe & Lamb recipe features 45% Z-BOOST superfood inclusions!

  • Protein and fat inclusions

    We've refined the protein & fat percentages in our air-dried recipes to make it easier for pet guardians to rotate their recipes.

PeakPrey® recipes

You'll notice an increase in variety of nutrient-rich organs, with some recipes featuring meat and organs as the first 10 ingredients.

Z-BOOST® Superfoods

Up to 5% increase across all recipes. Most recipes now include 15-20% Z-BOOST superfood blend. ZIWI Peak Tripe & Lamb recipe features 45% Z-BOOST superfood inclusions!

Protein and fat inclusions

We've refined the protein & fat percentages in our air-dried recipes to make it easier for pet guardians to rotate their recipes.

We're moving forward more sustainably

As a small step of kindness to our planet, we have removed the plastic scoop from our bags and are changing our feeding guidelines to align with standard US household measurements.

Our previously provided scoop is closest to a standard 2/3 cup measurement (one scoop = 0.6 cups). This change along with our recipe improvements means your feeding amount could change. Be sure to check the correct feeding amount for your pet.

For questions on how to convert from the plastic scoop to household measurements, please reach out to our customer care team at info@ziwipets.com.

Ziwi 11_2022-62 1 (1).png
imgwetcanned-1667593786873 1 (1).png

Wet canned recipes

The majority of canned recipes remain unchanged with a select few updated to maintain our commitment of Peak Nutrition Without Compromise. Our ZIWI Peak Original series continue to be pure, simple, and delicious recipes made with ethically and sustainably sourced New Zealand ingredients and gently prepared to lock in goodness and taste.

imgwetcanned-1667593786873 1 (1).png