Our Food Philosophy

Peak Nutrition without Compromise

Slowly and
Gently Air-Dried
Combining the nutrition found in raw diets with the safe convenience of dry foods, our ready-serve recipes lock in nature's goodness by gently air drying
shop Air-Dried dog Foodshop Air-Dried cat Food


Slowly and
Gently Air-Dried
Combining the nutrition found in raw diets with the safe convenience of dry foods, our ready-serve recipes lock in nature's goodness by gently air drying
shop Air-Dried dog Foodshop Air-Dried cat Food

Ethical & Sustainable Ingredients
We believe good food starts with great ingredients, which includes ethical sourcing. Rooted in New Zealand’s culture, our farmers believe wholeheartedly in their role as kaitiaki; or being guardians of the land and sea. Ethical and sustainable isn’t just a standard—it’s our way of life.