• HIGH MEAT. GENTLY AIR-DRIED: ZIWI® Peak’s Originals Beef air-dried recipe combines the nutrition of raw diets with the safe convenience of dry foods. Pure and simple, featuring 96% beef, organs, bone, and New Zealand Green Mussels, all gently air-dried to lock in nature’s goodness. A nutrient-dense recipe, one portion of dry food is made from three portions of raw beef and organs. Ready-serve peak nutrition. Simply scoop & serve.
• PEAKPREY® RATIOS: In nature, cats consume almost the whole animal to obtain their nutritional needs. That’s why ZIWI® Peak’s Originals Beef recipe features unmatched inclusions of raw beef, organs, and bone, in authentic PeakPrey® ratios to match your cat’s biological needs.
• ULTRA LOW CARB, GRAIN FREE: Carbohydrates often contribute to health issues such as food sensitivities, diabetes, and obesity. ZIWI® Peak’s Originals Beef recipe is made without unnecessary carbohydrates such as legumes or grain and is free from high glycemic carbohydrates like potato or pea starch.
• Z-BOOST® SUPERFOODS: The ultimate nutritional boost for carnivores, featuring a 10% superfood blend of cold-washed green tripe, whole New Zealand Green Mussels, and organic kelp. Brimming with nutrients, digestive enzymes, and probiotics, green tripe is a naturally delicious superfood. Rich in chondroitin, glucosamine, and omega-3, New Zealand Green Mussels are nature’s remedy for joint, skin & coat health, while kelp is a powerhouse source of trace vitamins and minerals.
• TOPPER, TREAT OR COMPLETE MEAL for ALL LIFE STAGES: Perfect as a topper for a nutrition and flavour boost, a mouth-watering treat or training reward, or a complete meal for peak nutrition and health. Optimal for kittens to senior cats and can be fed to all breeds.
• ETHICAL & SUSTAINABLE: New Zealand’s green pastures and pristine waters produces ZIWI® Peak’s world-class ingredients. Farmed without the use of growth hormones, ZIWI® Peak’s Beef recipe features free-range, grass-fed, and grass-finished beef raised under New Zealand’s Freedom Principles, and their New Zealand Green Mussels are sustainably sourced from the world’s top ranked fisheries.
• READY-SERVE RAW ALTERNATIVE: ZIWI’s delicious PeakPrey® recipes combine the best of raw diets with the safe convenience of dry foods. Nature's goodness is locked in through gentle air drying, without artificial preservatives.
  

Nutrient	Unit of Measure
Crude Protein	min. 38%
Crude Fat	min. 30%
Crude Fiber	max. 3%
Moisture	max. 14%
Ash	max. 12%
Taurine added to GA	min 0.20%
Chondroitin Sulfate*	min. 3000mg/kg
Glucosamine added to GA*	min. 1000 mg/kg
Calorie Content (calculated)	4900 kcal ME/kg | 465kcal ME/Cup | 278 kcal/scoop

ZIWI Peak Beef Recipe is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for All Life Stages. *Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles

See full Typical Analysis here. See Recipe Details for past and current ingredients and analysis. 

Feeding Guidelines
The best way to determine proper feeding guidelines for your pet is by utilizing our online feeding calculator found here. This tool allows you to enter in the unique characteristics of your pet to determine the proper feeding amount, including weight and life stage.
Transitioning to ZIWI
A sudden change in diet or overfeeding can result in digestive issues. ZIWI Peak is nutrient dense. A little goes a long way, don’t be surprised if you feed less! Introduce a new recipe slowly over 6-8 days, gradually increasing the amount of the new recipe while decreasing the old, until you are fully transitioned.
Ways to Feed
For optimum health we recommend you feed 100% ZIWI Peak. However, if you wish to feed ZIWI Peak with another food such as raw meat, kibble, freeze dried, cans or any other food type you can at any ratio you like. ZIWI Peak can be fed in many different ways as your pet’s sole daily food, as a nutritious topper on your existing food or as a tasty treat.
Storage Instructions
We recommend you feed our air-dried food before the printed Best Before date and within 8 weeks of opening the package; however, these dates are intended as guidelines. If the product is not stored in its sealed bag, it can be exposed to air and/or moisture which could cause the food to become dry and brittle, or could create the potential for mold to grow; either of these would be an indicator that the food has not been stored properly and should no longer be consumed by your pet.