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Original Air-Dried Beef Recipe for Cats

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Description

Raised simply, with access to fresh grass 365 days a year, New Zealand grass-fed and free-range beef has a reputation of being the best in the world. Just as our beef is raised, our recipe is simple too. Few ingredients but full of flavor, the perfect choice for cats of all breeds and life stages.

Key Features
  • Single-protein recipe in authentic whole-prey ratios of 96% Meat, Organs, Bone, and New Zealand Green Mussels, safely air-dried and ready to serve
  • Grain-free without added carbohydrates or fillers in a nutrient dense diet, packing more power than raw food or kibble into a smaller serving size
  • 10% Superfood inclusions of Cold-washed Green Tripe, New Zealand Green Mussels, and Organic Kelp to naturally promote mobility, vitality, and well-being
  • Designed for all life stages and breeds, perfect as a topper for a nutrient and flavor boost, and ideal as a complete meal for peak nutrition
  • 100% ethical and sustainable sourcing of free-range meats and wild-caught fish, without added hormones, antibiotics, or growth promotants
Ingredients
Beef, Beef Heart, Beef Kidney, Beef Tripe, Beef Liver, Beef Lung, New Zealand Green Mussel, Beef Bone, Lecithin, Inulin from Chicory, Dried Kelp, Minerals (Dipotassium Phosphate, Magnesium Sulfate, Zinc Amino Acid Complex, Copper Amino Acid Complex, Iron Amino Acid Complex, Manganese Amino Acid Complex, Sodium Selenite), Salt, Preservative (Citric Acid, Mixed Tocopherols), Vitamins (Choline Chloride, Thiamine Mononitrate, Pyridoxine Hydrochloride, Folic Acid, Vitamin D3 Supplement), DL-Methionine, Taurine.
Guaranteed Analysis
 Nutrient Unit of Measure
Crude Protein min. 38%
Crude Fat min. 30%
Crude Fiber  max. 2%
Moisture max. 14%
Ash max. 12%
Chondroitin Sulfate min. 1300mg/kg
Calorie Content (calculated) 5500 kcal ME/kg |312 kcal ME/level scoop

See full Typical Analysis here.

Feeding & Storage Instructions
Feeding Guidelines
The best way to determine proper feeding guidelines for your pet is by utilizing our online feeding calculator found here. This tool allows you to enter in the unique characteristics of your pet to determine the proper feeding amount, including weight and life stage.
Transitioning to ZIWI
A sudden change in diet or overfeeding can result in digestive issues. ZIWI Peak is nutrient dense. A little goes a long way, don’t be surprised if you feed less! Introduce a new recipe slowly over 6-8 days, gradually increasing the amount of the new recipe while decreasing the old, until you are fully transitioned.
Ways to Feed
For optimum health we recommend you feed 100% ZIWI Peak. However, if you wish to feed ZIWI Peak with another food such as raw meat, kibble, freeze dried, cans or any other food type you can at any ratio you like. ZIWI Peak can be fed in many different ways as your pet’s sole daily food, as a nutritious topper on your existing food or as a tasty treat.
Storage Instructions
We recommend you feed our air-dried food before the printed Best Before date and within 8 weeks of opening the package; however, these dates are intended as guidelines. If the product is not stored in its sealed bag, it can be exposed to air and/or moisture which could cause the food to become dry and brittle, or could create the potential for mold to grow; either of these would be an indicator that the food has not been stored properly and should no longer be consumed by your pet.